Zainab Sumu : Boston Videographer

I recently had the pleasure of working with fashion designer Zainab Sumu of Primitive Modern; a lifestyle brand based comprising of apparel and accessories housed in Boston’s South End SoWa.

Through the use of bold prints, architectural shapes, and colors, Zainab aims to convey indigenous tales from her native African background through textile designs.

For this project, we created some fun tutorial videos showcasing her beautiful scarfs while teaching her patrons chic ways to wear them.